QR Code Image Resizer
Looking to see your QR code images in different sizes? Look no further than this image resizer , which takes in your photo, including your qr code image, and spits it back out to you in the desired specified size image.
Image resizing is nothing new or high tech these days, but it can be easier to use a photo resizer, such as photosize.com, that is web based instead of using software you load on your system directly.
Happy QR Coding and I hope this photo management tip helps you in your marketing efforts!
Tags: images, marketing, qr code
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Student Housing / Real Estate marketing with QR Codes
GoOffCampus.com has launched a new initiative to move the needle on real estate QR Code marketing.
Imagine, instead of hard to read “For Rent” signs with fading contact info and missed calls from potential tenants, landlords can now use QR code enhanced signs on premise and connect them to information rich, analytics driven landing pages to get timely content and rental information to the potential tenant.
This is a great innovation in the real estate space, and presents a significant use case for QR code software growth that marketing professionals can deliver to clients. I see this moving beyond Student Housing to the broader Rentals market sooner than later.
Tags: qr code, student apartment marketing
Posted in QR-Code Readers, software | Comments Off
QR Code adoption to increase with Google Glass launch
With the impending launch of Google glass, and likely many similar products over the next few years, we have to take a minute to think about the impacts for QR code adoption across the world.
Adoption in Asia remains strong for QR codes, but in the US, we have not seen quite the same growth in scanning, even though marketers have adopted qr codes into their campaigns pretty well across the board. It seems, based on surveys and research, that scanning a QR code is mostly done in the cases of users getting some reward for their action … and rarely to learn more about the product being advertised.
However, that could all change as Google introduces its Google Glass product, and it’s competitors rush to develop their own similar technology.
Google glass gives users a much faster way to consume a qr code, as built into the Google Glass experience should be an auto-sensing algorithm, which can directly identify a QR code in a photo taken by the camera.
We predict a significant uptick in QR code consumption proportionate to High Tech Eyewear adoption.
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BUPA Branded QR-Code
While scouring the Apple iTunes app store, I stumbled across the BUPA Fitness App. Checking their website, I noticed that BUPA made their very own branded QR-Code.
I think it’s one of the most promising branded QR-Codes I have seen. What they’ve done is basically make all black squares transparent and place a background behind the QR-Code. In the center, we can then see the BUPA logo.
Hopefully this will set the standard for others. If only they had tracked their scans, the stats of how many scanned their QR-Code would have been invaluable when trying to encourage others to suit.
Generate a QR-Code yourself and have a play around; branding a QR-Code is easy
Posted in On The Web, Uncategorized | No Comments »
Big Wild QR-Code Campaign to Raise Awareness
Another awareness based use of QR-Codes, The Big Wild have placed QR-Codes on posters for users to scan with the intention of raising awareness for a petition to protect the Flathead River and Restigouche Watershed.
Boasting as the first environmental group to adopt QR-Codes, Darren Barefoot of The Big Wild hopes to generate interest with what some people class as a rarely used technology.
Once scanned, the QR-Code takes you to a webpage focused on the Flathead River Valley. For non-Canadians, the Flathead River Valley is a large swath of wilderness.
Billboards, magazines and posters certainly seem to be where QR-Codes are used most. For such a small advertorial space, a QR-Code can generate interest beyond the marketing message itself, which is a dream to anyone in the industry. What’s better, if you track your QR-Code scans you get quantifiable statistics which can say a thousand words.
Get a Reader
Want to see what the fuss is about? Get a QR-Code reader today and scan the experience.
Posted in In The Press | No Comments »
