Archive for March, 2009

The Guardian’s Victor Keegan on QR-Codes

Friday, March 20th, 2009

Victor Keegan from The Guardian has recently posted an interesting article about his experience with QR-Codes. From his article, he goes on to talk about how he used a QR-Code reader to scan the barcode of products in his local Sainsbury’s.

He highlights ShopSavvy, an Android based application that allows you to scan and compare products using their barcode. Remember CompareEverywhere (AndroidScan)? Both winners of Google’s Android challenge.

Quote: “One of the reasons barcodes haven’t taken off in the UK is that, whereas in Japan the dominant operator in effect imposed a standard, here different companies are peddling their own in the forlorn hope of sweeping all competitors aside.” Source: Victor Keegan

Personally, I could not agree more; if there was one major mobile phone manufacturer using one barcode standard then Europe may well have adopted to QR-Codes by now. Could Nokia achieve this? They do have around a 60% market share in Europe. Where does that leave the US?

Personally, local supermarkets is not where I see the benefit of QR-Codes or barcode scanning. I see barcode scanning becoming very useful if you plan to make a big investment in say… an LCD television; you could walk into a large retailer, size up the item, check out its spec then scan and compare for a cheaper price elsewhere. Most people say buying on the internet is slightly cheaper. Barcode scanning software could well cement this fact.