Friday, September 3rd, 2010
Another awareness based use of QR-Codes, The Big Wild have placed QR-Codes on posters for users to scan with the intention of raising awareness for a petition to protect the Flathead River and Restigouche Watershed.
Boasting as the first environmental group to adopt QR-Codes, Darren Barefoot of The Big Wild hopes to generate interest with what some people class as a rarely used technology.
Once scanned, the QR-Code takes you to a webpage focused on the Flathead River Valley. For non-Canadians, the Flathead River Valley is a large swath of wilderness.
Billboards, magazines and posters certainly seem to be where QR-Codes are used most. For such a small advertorial space, a QR-Code can generate interest beyond the marketing message itself, which is a dream to anyone in the industry. What’s better, if you track your QR-Code scans you get quantifiable statistics which can say a thousand words.
Get a Reader
Want to see what the fuss is about? Get a QR-Code reader today and scan the experience.
Posted in In The Press | No Comments »
Thursday, September 2nd, 2010
We’ve been alerted to a video posted on YouTube where Janette Force, Executive Director Port Townsend Film Festival describes how scanning a strategically placed QR-Code on their marketing posters will enable smartphone users to watch 25 trailers of films.
We think it’s a good use of QR-Code marketing. We’ve not got our hands on a poster to scan yet, but let’s hope they have implemented tracking to decipher how successful the campaign was – Janette, if you’re reading this, we would love to have an exclusive on those stats.
Posted in On The Web | 1 Comment »
Wednesday, September 1st, 2010
If you love QR-Codes and use Google Chrome, im sure you’ll be delighted with a new Chrome extension that enables you to create a QR-Codes for a current page, selected text or link.
Having tried the QR-Code extension out briefly, we agree with the author and comments thinking it’s a perfect way for allowing you to quickly save links or text to your mobile phone without having to send yourself an email or SMS. You select a link, get your mobile phone out, scan the QR-Code for future use. One commenter suggested they use this method for their grocery shopping – a very innovative use by our standards.
Firefox Fans
Don’t worry Firefox fans, there is already a similar extension that achieves the same. Sorry Internet Explorer users, you’ll have to do without for now.
Posted in software | No Comments »
