Archive for September, 2010

Big Wild QR-Code Campaign to Raise Awareness

Friday, September 3rd, 2010

Another awareness based use of QR-Codes, The Big Wild have placed QR-Codes on posters for users to scan with the intention of raising awareness for a petition to protect the Flathead River and Restigouche Watershed.

Boasting as the first environmental group to adopt QR-Codes, Darren Barefoot of The Big Wild hopes to generate interest with what some people class as a rarely used technology.

Big Wild QR-Code

Once scanned, the QR-Code takes you to a webpage focused on the Flathead River Valley. For non-Canadians, the Flathead River Valley is a large swath of wilderness.

Billboards, magazines and posters certainly seem to be where QR-Codes are used most. For such a small advertorial space, a QR-Code can generate interest beyond the marketing message itself, which is a dream to anyone in the industry. What’s better, if you track your QR-Code scans you get quantifiable statistics which can say a thousand words.

Get a Reader

Want to see what the fuss is about? Get a QR-Code reader today and scan the experience.

Port Townsend Film Festival Use QR-Codes

Thursday, September 2nd, 2010

We’ve been alerted to a video posted on YouTube where Janette Force, Executive Director Port Townsend Film Festival describes how scanning a strategically placed QR-Code on their marketing posters will enable smartphone users to watch 25 trailers of films.

We think it’s a good use of QR-Code marketing. We’ve not got our hands on a poster to scan yet, but let’s hope they have implemented tracking to decipher how successful the campaign was – Janette, if you’re reading this, we would love to have an exclusive on those stats.

Google Chrome QR-Code Generator

Wednesday, September 1st, 2010

If you love QR-Codes and use Google Chrome, im sure you’ll be delighted with a new Chrome extension that enables you to create a QR-Codes for a current page, selected text or link.

Having tried the QR-Code extension out briefly, we agree with the author and comments thinking it’s a perfect way for allowing you to quickly save links or text to your mobile phone without having to send yourself an email or SMS. You select a link, get your mobile phone out, scan the QR-Code for future use. One commenter suggested they use this method for their grocery shopping – a very innovative use by our standards.

Firefox Fans

Don’t worry Firefox fans, there is already a similar extension that achieves the same. Sorry Internet Explorer users, you’ll have to do without for now.