Port Townsend Film Festival Use QR-Codes

Thursday, September 2nd, 2010 at 5:54 pm in the category: On The Web

We’ve been alerted to a video posted on YouTube where Janette Force, Executive Director Port Townsend Film Festival describes how scanning a strategically placed QR-Code on their marketing posters will enable smartphone users to watch 25 trailers of films.

We think it’s a good use of QR-Code marketing. We’ve not got our hands on a poster to scan yet, but let’s hope they have implemented tracking to decipher how successful the campaign was – Janette, if you’re reading this, we would love to have an exclusive on those stats.