Has apple finally joined the QR code consumption team?? Well … sort of …
Seeing the industry trends in ticketing and events, and the varied uses of QR codes around the marketing world, Apple has finally joined the QR consumption crowd by integrating a QR Code Reader into its passport app. This feature is limited to allowing a user to add a passport to their phone via a QR code.
Some asked why Apple did not extend this out to other developers to use as a general built in QR/Barcode scanner/processor … but realistically, there are so many of these free apps available that doing so under the hood would have only brought limited returns on the investment.
So, our advice ? Don’t change a thing!! Keep generating QR codes on our site and adding them to your marketing collateral.