Posts Tagged ‘qr codes’

IOS 7 adds QR code support in Passport

Saturday, August 3rd, 2013

Has apple finally joined the QR code consumption team??  Well … sort of …

Seeing the industry trends in ticketing and events, and the varied uses of QR codes around the marketing world, Apple has finally joined the QR consumption crowd by integrating a QR Code Reader into its passport app.  This feature is limited to allowing a user to add a passport to their phone via a QR code.

Some asked why Apple did not extend this out to other developers to use as a general built in QR/Barcode scanner/processor … but realistically, there are so many of these free apps available that doing so under the hood would have only brought limited returns on the investment.

So, our advice ?  Don’t change a thing!!  Keep generating QR codes on our site and adding them to your marketing collateral.